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Why You Should Think Twice Before Shelving Your PR Campaign


In the fast-paced world of Digital PR, achieving instant success can sometimes feel like chasing a dream. The industry is overloaded with out-of-office notifications and an ever-present scramble for media coverage. Understandably, the initial inclination when a campaign doesn't take off as expected is to put it on the back burner and move on. But, before you pull the plug, consider this: the potential for PR success often lies in the art of re-angling.


Navigating the Ever-Changing Media Landscape


One day, a topic is the talk of the town, making headlines left, right, and center. The next, it's overshadowed by a new, trending story. This rapid shift in the media landscape emphasises the importance of adaptability. A campaign angle that might seem out-of-date today might just need a fresh perspective to capture tomorrow's headlines.


Why Should You Re-angle Your PR Campaigns?

  1. Diverse Audience Interests: By re-angling, you can appeal to a broader range of journalists and tap into various sectors.

  2. The Surge in OOOs: Given the rise in OOOs, there's a genuine possibility that your campaign never made it into the eyes of your key contacts.

5 Strategies to Optimise and Reangle Your PR Campaigns

  1. Collaborate and Brainstorm: Two heads are better than one. A brainstorming session with your team or external agency members can uncover innovative ideas and perspectives you might have missed.

  2. Rethink Your Press Release: A press release isn't just about stating information; it's about engaging the reader. Experiment with different writing techniques to pique interest. A provocative statement or a leading question might be the twist you need.

  3. Stay Relevant: Leverage current events, trending topics, or upcoming holidays to make your campaign resonate more with the audience. A timely tie-in can give your campaign a much-needed relevance boost.

  4. Observe the Competition: What are your competitors focusing on? Identifying market gaps can provide a fresh angle for your campaign. Remember, what's not being said is as significant as what's being shouted from the rooftops.

  5. Offer An Exclusive: Journalists love exclusives. When re-angling, look for opportunities to provide exclusive insights, stories, or interviews. This approach not only generates interest but also establishes credibility.

What Is The Essence of PR? Persistence and Adaptability


At the heart of every successful PR campaign lies a combination of persistence and adaptability. The journey might be full of hurdles, but often, a quick tweak in the narrative can pave the way for unparalleled success.


So, as you navigate the world of PR, remember the mantra: reangle, reangle, reangle. 🔄

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