INFLUENCER PR WORKS BEST WHEN IT’S BACKED BY A STORY WORTH TELLING. WHETHER YOU’RE PARTNERING WITH TALENT FOR A LAUNCH, EVENT OR PRODUCT PUSH, WE HELP YOU TURN THAT COLLABORATION INTO A MOMENT THAT MAKES HEADLINES. FROM SOURCING THE RIGHT INFLUENCERS TO CREATING PRESS-WORTHY ANGLES AROUND EXISTING PARTNERSHIPS, WE MAKE SURE YOUR BRAND GETS SEEN IN THE RIGHT PLACES - NOT JUST ON SOCIAL. OUR APPROACH IS STRATEGIC, SEAMLESS AND TAILORED TO AMPLIFY WHAT YOU’RE ALREADY DOING, WHILE MAKING IT GO MUCH FURTHER.
influencer
pr
who is influencer pr for?
✅ FOR BRANDS WHO ARE ALREADY PARTNERING WITH INFLUENCERS AND WANT TO MAXIMISE THOSE MOMENTS WITH MEDIA COVERAGE THAT GOES BEYOND SOCIAL POSTS. IF YOU’RE INVESTING IN TALENT, WE HELP MAKE SURE IT GETS THE VISIBILITY AND STRATEGIC AMPLIFICATION IT DESERVES.
✅ FOR TEAMS PLANNING LAUNCHES, CAMPAIGNS OR EVENTS THAT INVOLVE TALENT AND NEED AN EXPERT PARTNER TO CRAFT ANGLES THAT FEEL PRESS-READY. FROM PRODUCT MOMENTS TO GUEST LIST BUZZ, WE HELP TURN YOUR PLANS INTO MEDIA STORIES THAT ACTUALLY LAND.
✅ FOR BUSINESSES WHO NEED HELP FINDING, APPROACHING OR MANAGING INFLUENCERS THAT ALIGN WITH THEIR BRAND AND OBJECTIVES. WHETHER IT’S GIFTING, PAID CAMPAIGNS OR LONG-TERM PARTNERSHIPS, WE SUPPORT YOU WITH A STRATEGIC APPROACH THAT FEELS NATURAL - AND GETS NOTICED.
what is influence pr and how does it work with digital pr?
INFLUENCER PR ISN’T JUST A NICE-TO-HAVE - IT’S A GROWING CORNERSTONE OF MODERN COMMS STRATEGY. WITH 61% OF CONSUMERS TRUSTING RECOMMENDATIONS FROM INFLUENCERS MORE THAN BRANDS (SOURCE: EDELMAN TRUST BAROMETER), THE LINE BETWEEN PRESS COVERAGE AND SOCIAL CONTENT IS MORE BLURRED THAN EVER. WE BRIDGE THAT GAP. AT TLC, WE DON’T TREAT INFLUENCER WORK AS A SEPARATE CHANNEL. INSTEAD, WE INTEGRATE IT INTO YOUR PR STRATEGY TO MAKE SURE TALENT-LED MOMENTS REACH AUDIENCES BOTH ONLINE AND IN THE PRESS. WHETHER YOU’RE COLLABORATING WITH A WELL-KNOWN NAME OR A RISING MICRO-INFLUENCER, WE HELP YOU TURN PARTNERSHIPS INTO HEADLINES, STRATEGIC ANGLES, AND LONGER-TERM BRAND MOMENTS THAT ACTUALLY MOVE THE NEEDLE.
INFLUENCER PR AND DIGITAL PR WORK BEST WHEN THEY’RE TREATED AS COMPLEMENTARY, NOT COMPETING STRATEGIES. WHILE DIGITAL PR FOCUSES ON EARNING COVERAGE AND LINKS THROUGH MEDIA, INFLUENCER PR ADDS ANOTHER LAYER OF STORYTELLING POWER - USING INDIVIDUAL PERSONALITIES TO HUMANISE CAMPAIGNS, CREATE SOCIAL PROOF AND SPARK CULTURAL MOMENTS. AT TLC, WE USE DIGITAL PR TO AMPLIFY YOUR INFLUENCER ACTIVITY, TURNING COLLABORATIONS INTO WIDER MEDIA ANGLES THAT LAND IN NATIONALS, CONSUMER TITLES AND BEYOND. IF YOU’RE INVESTING IN TALENT, WE MAKE SURE THAT STORY DOESN’T STOP ON INSTAGRAM - IT HITS THE HEADLINES TOO.
how we would work together?
discovery
WE START BY UNDERSTANDING YOUR BRAND, GOALS AND CURRENT TALENT STRATEGY. WHETHER YOU HAVE INFLUENCERS IN PLACE OR NEED OUR HELP SOURCING THEM, THIS STAGE HELPS US GET A CLEAR VIEW OF WHAT SUCCESS LOOKS LIKE - AND WHERE WE CAN MAKE AN IMPACT.
kick off call
ONCE WE’VE MAPPED OUT THE FOUNDATIONS, WE’LL WALK YOU THROUGH OUR PLAN. WE’LL DISCUSS TIMING, KEY DELIVERABLES, PR AMPLIFICATION, TARGET MEDIA AND EXPECTATIONS. IT’S ALSO WHERE WE FINALISE OUR ROLE IN SUPPORTING YOUR TEAM OR TAKING THE LEAD.
timeline & roadmap
YOU’LL RECEIVE A DETAILED ROADMAP COVERING TALENT SOURCING (IF NEEDED), ANGLE DEVELOPMENT, PRESS OUTREACH AND MILESTONES. THIS WILL OUTLINE WHAT’S HAPPENING WHEN, WHAT YOU’LL RECEIVE FROM US, AND HOW WE’LL REPORT ON PROGRESS THROUGHOUT.
project starts
WITH EVERYTHING SIGNED OFF, WE BEGIN DELIVERY. FROM OUTREACH AND COVERAGE TRACKING TO MANAGING INFLUENCER-LED ANGLES, WE KEEP YOU IN THE LOOP WHILE HANDLING EVERYTHING ON OUR SIDE. YOU’LL SEE REGULAR UPDATES, COVERAGE RESULTS AND CLEAR COMMUNICATION.
fancy seeing your brand on one of these publications?
want to chat ?
IF YOU’RE WORKING WITH INFLUENCERS - OR THINK YOU SHOULD BE - AND WANT TO TURN THAT ACTIVITY INTO SOMETHING MORE STRATEGIC, DROP US A MESSAGE. WE’LL TALK IT THROUGH AND SEE WHAT WE COULD BUILD TOGETHER.