pr
campaigns
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NOT EVERY BRAND NEEDS A SHOCK CAMPAIGN - BUT EVERY BRAND NEEDS ONE THAT STICKS. OUR PR CAMPAIGNS ARE DESIGNED TO DO MORE THAN LAND COVERAGE. THEY’RE BUILT TO TELL A STORY, MAKE AN IMPACT AND DRIVE MEANINGFUL RESULTS. WHETHER IT’S A ONE-OFF MOMENT OR PART OF A BROADER STRATEGY, WE CREATE CAMPAIGNS THAT BALANCE CREATIVITY WITH PURPOSE. FROM NATIONAL SURVEYS TO CREATIVE STUNTS, WE DESIGN EVERY IDEA AROUND YOUR BRAND GOALS, YOUR AUDIENCE AND THE HEADLINES THAT MATTER TO THEM.
AT TLC, WE DON’T CHASE COVERAGE FOR COVERAGE’S SAKE. WE THINK BIG, BUT WE ALSO THINK STRATEGICALLY - CREATING CAMPAIGNS THAT BUILD VISIBILITY, SUPPORT SEO AND STRENGTHEN YOUR BRAND’S POSITION IN THE MARKET.
what types of pr campaigns do we do?
what are creative campaigns?
OUR CREATIVE CAMPAIGNS ARE DESIGNED TO GET ATTENTION - THE GOOD KIND. THESE ARE THE IDEAS THAT MAKE HEADLINES, SPARK CONVERSATION AND GET SHARED BEYOND THE PRESS. WE START WITH CULTURE, TIMING AND RELEVANCE, THEN BUILD CAMPAIGNS THAT FEEL UNMISSABLE. THIS IS WHERE WE TAKE RISKS, PUSH BOUNDARIES AND FIND ANGLES THAT STAND OUT IN A CROWDED MEDIA LANDSCAPE. IF YOUR BRAND WANTS TO MAKE NOISE, THIS IS HOW WE HELP YOU DO IT WELL.
CREATIVE PR ISN’T JUST ABOUT BEING LOUD - IT’S ABOUT BEING CLEVER. WE LOOK AT WHAT PEOPLE ARE TALKING ABOUT, WHAT THEY CARE ABOUT AND WHAT THEY’RE LIKELY TO SHARE. THEN WE FIND YOUR PLACE IN THAT CONVERSATION. IT COULD BE A PLAYFUL CAMPAIGN, A CULTURAL HOOK, A VISUAL MOMENT OR A PROVOCATIVE IDEA THAT HITS A NERVE. WHATEVER FORM IT TAKES, OUR JOB IS TO MAKE SURE IT LANDS - AND LANDS IN THE RIGHT WAY.
AT TLC, WE LOVE BUILDING BIGGER IDEAS THAT STILL FEEL STRATEGIC. WE BALANCE BOLD CREATIVE WITH CAREFUL DELIVERY, MAKING SURE YOU’RE NOT JUST SEEN - BUT REMEMBERED. THESE CAMPAIGNS AREN’T SAFE, BUT THEY’RE SMART. AND WHEN THEY WORK, THEY DO MORE THAN GENERATE COVERAGE. THEY SHIFT PERCEPTION, EARN TRUST AND START THE KIND OF CONVERSATIONS THAT KEEP YOUR BRAND FRONT OF MIND.
the publications we have been able to get our clients on...
how we would work together...
discovery
THIS IS WHERE WE GET TO KNOW YOU, YOUR BRAND AND YOUR GOALS. DURING THE DISCOVERY STAGE, WE’LL DIVE INTO EVERYTHING FROM YOUR BUSINESS OBJECTIVES TO PAST PR ACTIVITY, TARGET AUDIENCES AND MEDIA PREFERENCES. IT’S OUR CHANCE TO UNDERSTAND WHAT SUCCESS LOOKS LIKE FOR YOU - AND YOUR CHANCE TO TELL US WHAT YOU WANT FROM A PR PARTNER. WE’LL ASK QUESTIONS, REVIEW EXISTING MATERIALS AND START TO IDENTIFY STRATEGIC OPPORTUNITIES. WHETHER YOU’RE AFTER REACTIVE SUPPORT, A FULLY MANAGED CAMPAIGN OR SOMETHING IN BETWEEN, THIS STAGE ENSURES WE’RE SETTING OFF IN THE RIGHT DIRECTION WITH CLARITY, FOCUS AND PURPOSE.
kick off call
ONCE WE’VE GATHERED THE RIGHT INSIGHT, WE’LL BOOK A KICK-OFF CALL TO ALIGN ON STRATEGY, TIMELINES AND NEXT STEPS. THIS SESSION IS A WORKING DISCUSSION THAT COVERS PRIORITIES, STORY ANGLES, BRAND VOICE, PRESS TARGETS AND DELIVERY EXPECTATIONS. WE’LL WALK YOU THROUGH OUR PLANNED APPROACH, OUTLINE EARLY IDEAS AND MAKE SURE WE’RE ALL ON THE SAME PAGE BEFORE WORK BEGINS. IT’S ALSO A CHANCE TO GET TO KNOW EACH OTHER - BECAUSE GREAT PR HAPPENS WHEN THERE’S TRUST, COLLABORATION AND OPEN COMMUNICATION FROM DAY ONE.
timeline & roadmap
AFTER THE KICK-OFF CALL, WE’LL SEND YOU A CLEAR TIMELINE AND STRATEGIC ROADMAP THAT SETS OUT EXACTLY WHAT TO EXPECT AND WHEN. THIS WILL INCLUDE OUTREACH PLANS, KEY MILESTONES, ANGLE DEVELOPMENT, SIGN-OFF POINTS AND REPORTING CADENCE. WHETHER YOU’RE LOOKING FOR A THREE-MONTH PUSH OR AN ONGOING PR PARTNERSHIP, THIS ROADMAP ACTS AS YOUR PROJECT GUIDE - KEEPING EVERYTHING ORGANISED, TRANSPARENT AND EASY TO FOLLOW. WE BELIEVE A GREAT PLAN MAKES ROOM FOR FLEXIBILITY, SO WHILE STRUCTURE MATTERS, WE ALSO BUILD IN SPACE FOR OPPORTUNITY, ADJUSTMENT AND MOMENTUM.
project starts
ONCE EVERYTHING IS APPROVED, WE GET TO WORK. OUR TEAM WILL BEGIN OUTREACH, ANGLE DEVELOPMENT AND PRESS ENGAGEMENT ACCORDING TO THE PLAN WE’VE BUILT TOGETHER. YOU’LL START TO SEE DELIVERABLES COMING IN - WHETHER THAT’S COVERAGE, COMMENTARY, MEDIA FEEDBACK OR PITCH UPDATES - AND WE’LL KEEP YOU INFORMED THROUGH REGULAR CHECK-INS AND PERFORMANCE REPORTING. AS A SMALL, SENIOR TEAM, YOU’LL WORK DIRECTLY WITH THE PEOPLE DOING THE WORK, AND NOTHING GETS LOST IN TRANSLATION. THIS IS WHERE IT ALL COMES TO LIFE.
how we've done it before...
AT TLC, OUR APPROACH TO DIGITAL PR IS SHAPED BY YEARS OF EXPERIENCE DELIVERING CAMPAIGNS FOR HOUSEHOLD BRANDS. PRIOR TO LAUNCHING TLC, OUR TEAM LED CAMPAIGNS CREATING STORIES THAT COMBINED DATA, TIMING AND CREATIVITY TO LAND WIDESPREAD COVERAGE. ONE HALLOWEEN REACTIVE CAMPAIGN FOR NEW LOOK ON THE MOST INSTAGRAMMED COSTUMES WENT VIRAL ACROSS THE U.S., FEATURING IN THE WASHINGTON POST AND EVEN IMDB. A GLOBAL SEARCH TRENDS CAMPAIGN FOR LOOKFANTASTIC UNCOVERED THE MOST POPULAR MAKEUP PRODUCTS WORLDWIDE AND SECURED LINKS IN VOGUE AND THE GUARDIAN. FOR INSTANT OFFICES, A CAMPAIGN RANKING THE MOST ENTREPRENEURIAL CITIES IN THE UK GAINED NATIONAL COVERAGE INCLUDING THE BBC.
WE’VE ALSO WORKED ON CREATIVE, CULTURE-FIRST CAMPAIGNS - INCLUDING THE VIRAL HIT MICHAEL THE FUTURE GAMER, WHICH WENT ON TO BECOME A MEME IN ITS OWN RIGHT.
want to chat ?
WANT TO CHAT? WHETHER YOU’RE READY TO LAUNCH SOMETHING NEW, NEED A FRESH PAIR OF EYES ON YOUR PR STRATEGY, OR JUST WANT TO TALK THROUGH AN IDEA - WE’RE ALL EARS. DROP US A MESSAGE, AND LET’S SEE HOW WE CAN WORK TOGETHER TO MAKE SOMETHING GREAT. NO PRESSURE, NO HARD SELL - JUST A FRIENDLY CONVERSATION TO SEE IF WE’RE THE RIGHT FIT. WE’D LOVE TO HEAR FROM YOU.