proactive & reactive pr
OUR REACTIVE AND PROACTIVE PR STRATEGIES ARE DESIGNED TO KEEP YOU CONSISTENTLY VISIBLE IN THE MEDIA. FROM JUMPING ON BREAKING STORIES TO CREATING TIMELY ANGLES THAT FIT THE NEWS CYCLE, WE POSITION YOU AS A TRUSTED VOICE IN YOUR INDUSTRY. WHILE REACTIVE PR IS ALL ABOUT SPEED AND RELEVANCE, OUR PROACTIVE APPROACH BUILDS OUT STORYLINES, CAMPAIGN ANGLES AND MEDIA OPPORTUNITIES THAT KEEP COVERAGE COMING IN. WHETHER YOU NEED DAILY SUPPORT OR A LONG-TERM STRATEGY, WE COMBINE BOTH TO DELIVER CONSISTENT, IMPACTFUL PR THAT WORKS FOR YOUR BRAND.
what is the difference?
what is proactive pr?
PROACTIVE PR IS ALL ABOUT STRATEGIC PLANNING, CONSISTENT VISIBILITY AND CREATING MEDIA OPPORTUNITIES THAT BUILD OVER TIME. IT’S NOT ABOUT WAITING FOR THE RIGHT MOMENT - IT’S ABOUT MAKING IT. AT TLC, WE WORK CLOSELY WITH YOU TO DEVELOP ANGLES, CAMPAIGNS AND TIMELINES THAT PUT YOUR BRAND IN FRONT OF THE RIGHT PEOPLE AT THE RIGHT TIME. FROM PRODUCT PUSHES TO DATA-LED STORIES, PLANNED FEATURES TO THOUGHT-LEADERSHIP PIECES, OUR PROACTIVE APPROACH KEEPS YOUR BRAND IN THE MEDIA CONSISTENTLY, WITH PURPOSE AND PRECISION.
EVERY PIECE OF COVERAGE STARTS WITH A STRONG IDEA, AND WE’RE HERE TO FIND IT, SHAPE IT AND MAKE IT LAND. WHETHER YOU WANT TO OWN A TOPIC IN YOUR INDUSTRY, RAISE AWARENESS AROUND A LAUNCH OR SIMPLY STAY RELEVANT THROUGHOUT THE YEAR, OUR TEAM WILL BUILD A STRATEGY THAT SUPPORTS YOUR GOALS. WE DON’T DO COOKIE-CUTTER PR - WE DO TAILORED, TARGETED AND TACTICAL CAMPAIGNS THAT DELIVER THE RIGHT RESULTS. WITH PROACTIVE PR, YOU’RE NOT JUST RESPONDING TO STORIES - YOU’RE SETTING THE AGENDA AND BUILDING A BRAND THAT STICKS.
how it
works
WE'RE CONSTANTLY LOOKING FOR OPPORTUNITIES TO PLACE YOUR BRAND IN A REACTIVE CONVERSATION OR ON THE HUNT FOR JOURNALIST REQUESTS.
WE WORK WITH YOU AND YOUR TEAM TO ESTABLISH A COMMENTARY BANK SO WE CAN QUICKLY REACT TO THESE KINDS OF STORIES WITHOUT DELAYS FROM SIGN OFF.
WE GET YOU LINKS ON MAJOR AND RELEVANT PUBLICATIONS AS A RESULT OF OUR CONSTANT MONITORING AND FAST DELIVERY.
the publications we have been able to get our clients on...
how we would work together...
discovery
THIS IS WHERE WE GET TO KNOW YOU, YOUR BRAND AND YOUR GOALS. DURING THE DISCOVERY STAGE, WE’LL DIVE INTO EVERYTHING FROM YOUR BUSINESS OBJECTIVES TO PAST PR ACTIVITY, TARGET AUDIENCES AND MEDIA PREFERENCES. IT’S OUR CHANCE TO UNDERSTAND WHAT SUCCESS LOOKS LIKE FOR YOU - AND YOUR CHANCE TO TELL US WHAT YOU WANT FROM A PR PARTNER. WE’LL ASK QUESTIONS, REVIEW EXISTING MATERIALS AND START TO IDENTIFY STRATEGIC OPPORTUNITIES. WHETHER YOU’RE AFTER REACTIVE SUPPORT, A FULLY MANAGED CAMPAIGN OR SOMETHING IN BETWEEN, THIS STAGE ENSURES WE’RE SETTING OFF IN THE RIGHT DIRECTION WITH CLARITY, FOCUS AND PURPOSE.
kick off call
ONCE WE’VE GATHERED THE RIGHT INSIGHT, WE’LL BOOK A KICK-OFF CALL TO ALIGN ON STRATEGY, TIMELINES AND NEXT STEPS. THIS SESSION IS A WORKING DISCUSSION THAT COVERS PRIORITIES, STORY ANGLES, BRAND VOICE, PRESS TARGETS AND DELIVERY EXPECTATIONS. WE’LL WALK YOU THROUGH OUR PLANNED APPROACH, OUTLINE EARLY IDEAS AND MAKE SURE WE’RE ALL ON THE SAME PAGE BEFORE WORK BEGINS. IT’S ALSO A CHANCE TO GET TO KNOW EACH OTHER - BECAUSE GREAT PR HAPPENS WHEN THERE’S TRUST, COLLABORATION AND OPEN COMMUNICATION FROM DAY ONE.
timeline & roadmap
AFTER THE KICK-OFF CALL, WE’LL SEND YOU A CLEAR TIMELINE AND STRATEGIC ROADMAP THAT SETS OUT EXACTLY WHAT TO EXPECT AND WHEN. THIS WILL INCLUDE OUTREACH PLANS, KEY MILESTONES, ANGLE DEVELOPMENT, SIGN-OFF POINTS AND REPORTING CADENCE. WHETHER YOU’RE LOOKING FOR A THREE-MONTH PUSH OR AN ONGOING PR PARTNERSHIP, THIS ROADMAP ACTS AS YOUR PROJECT GUIDE - KEEPING EVERYTHING ORGANISED, TRANSPARENT AND EASY TO FOLLOW. WE BELIEVE A GREAT PLAN MAKES ROOM FOR FLEXIBILITY, SO WHILE STRUCTURE MATTERS, WE ALSO BUILD IN SPACE FOR OPPORTUNITY, ADJUSTMENT AND MOMENTUM.
project starts
ONCE EVERYTHING IS APPROVED, WE GET TO WORK. OUR TEAM WILL BEGIN OUTREACH, ANGLE DEVELOPMENT AND PRESS ENGAGEMENT ACCORDING TO THE PLAN WE’VE BUILT TOGETHER. YOU’LL START TO SEE DELIVERABLES COMING IN - WHETHER THAT’S COVERAGE, COMMENTARY, MEDIA FEEDBACK OR PITCH UPDATES - AND WE’LL KEEP YOU INFORMED THROUGH REGULAR CHECK-INS AND PERFORMANCE REPORTING. AS A SMALL, SENIOR TEAM, YOU’LL WORK DIRECTLY WITH THE PEOPLE DOING THE WORK, AND NOTHING GETS LOST IN TRANSLATION. THIS IS WHERE IT ALL COMES TO LIFE.
want to chat ?
WHETHER YOU’RE READY TO LAUNCH SOMETHING NEW, NEED A FRESH PAIR OF EYES ON YOUR PR STRATEGY, OR JUST WANT TO TALK THROUGH AN IDEA - WE’RE ALL EARS. DROP US A MESSAGE, AND LET’S SEE HOW WE CAN WORK TOGETHER TO MAKE SOMETHING GREAT. NO PRESSURE, NO HARD SELL - JUST A FRIENDLY CONVERSATION TO SEE IF WE’RE THE RIGHT FIT. WE’D LOVE TO HEAR FROM YOU.