product & ecom pr
LOOKING TO MAKE YOUR PRODUCTS THE TALK OF THE TOWN? OUR PRODUCT AND ECOM PR STRATEGIES ARE DESIGNED TO GET PEOPLE CLICKING, SHARING AND BUYING YOUR PRODUCT. FROM CREATING BUZZWORTHY CAMPAIGNS TO LANDING YOUR BRAND IN THE TOP GIFT GUIDES ON LEADING PUBLICATIONS, WE KNOW HOW TO GET YOUR PRODUCTS NOTICED. WHETHER YOU'RE LAUNCHING SOMETHING NEW OR AIMING TO DOMINATE YOUR MARKET, WE COMBINE IDEAS WITH PROVEN TACTICS TO KEEP YOUR BRAND AHEAD OF THE COMPETITION.
what type of industries we specialise in
FASHION & BEAUTY
.png)
HOME & INTERIORS
FOOD & DRINK
how we've done it before...
AT TLC, OUR PRODUCT AND ECOMMERCE PR EXPERTISE COMES FROM YEARS OF WORKING WITH SOME OF THE BIGGEST NAMES IN ONLINE RETAIL. BEFORE LAUNCHING TLC, OUR TEAM LED CAMPAIGNS FOR BRANDS INCLUDING LOOKFANTASTIC, PRETTYLITTLETHING, MODA FURNITURE, MISSGUIDED AND ABBOTT LYON - ALWAYS WITH A FOCUS ON DRIVING COVERAGE, CLICKS AND CONVERSATION. FROM LAUNCHING BREAKUP JEWELLERY WITH PERSONALISED MESSAGES FOR ABBOTT LYON, TO VIRAL DOG-AND-OWNER MATCHING JUMPERS FOR MISSGUIDED, TO SUPPORTING PRODUCT PUSHES FOR PRETTYLITTLETHING’S CAMPAIGNS - WE’VE TURNED PRODUCTS INTO STORIES PEOPLE WANT TO SHARE.
WHETHER IT’S A BOLD STUNT OR STRATEGIC PRODUCT PR, WE KNOW WHAT MAKES EDITORS BITE AND AUDIENCES ENGAGE - AND WE BRING THAT KNOW-HOW INTO EVERY CAMPAIGN WE DELIVER TODAY AT TLC.
the publications we have been able to get our clients on...
how we would work together...
discovery
THIS IS WHERE WE GET TO KNOW YOU, YOUR BRAND AND YOUR GOALS. DURING THE DISCOVERY STAGE, WE’LL DIVE INTO EVERYTHING FROM YOUR BUSINESS OBJECTIVES TO PAST PR ACTIVITY, TARGET AUDIENCES AND MEDIA PREFERENCES. IT’S OUR CHANCE TO UNDERSTAND WHAT SUCCESS LOOKS LIKE FOR YOU - AND YOUR CHANCE TO TELL US WHAT YOU WANT FROM A PR PARTNER. WE’LL ASK QUESTIONS, REVIEW EXISTING MATERIALS AND START TO IDENTIFY STRATEGIC OPPORTUNITIES. WHETHER YOU’RE AFTER REACTIVE SUPPORT, A FULLY MANAGED CAMPAIGN OR SOMETHING IN BETWEEN, THIS STAGE ENSURES WE’RE SETTING OFF IN THE RIGHT DIRECTION WITH CLARITY, FOCUS AND PURPOSE.
kick off call
ONCE WE’VE GATHERED THE RIGHT INSIGHT, WE’LL BOOK A KICK-OFF CALL TO ALIGN ON STRATEGY, TIMELINES AND NEXT STEPS. THIS SESSION IS A WORKING DISCUSSION THAT COVERS PRIORITIES, STORY ANGLES, BRAND VOICE, PRESS TARGETS AND DELIVERY EXPECTATIONS. WE’LL WALK YOU THROUGH OUR PLANNED APPROACH, OUTLINE EARLY IDEAS AND MAKE SURE WE’RE ALL ON THE SAME PAGE BEFORE WORK BEGINS. IT’S ALSO A CHANCE TO GET TO KNOW EACH OTHER - BECAUSE GREAT PR HAPPENS WHEN THERE’S TRUST, COLLABORATION AND OPEN COMMUNICATION FROM DAY ONE.
timeline & roadmap
AFTER THE KICK-OFF CALL, WE’LL SEND YOU A CLEAR TIMELINE AND STRATEGIC ROADMAP THAT SETS OUT EXACTLY WHAT TO EXPECT AND WHEN. THIS WILL INCLUDE OUTREACH PLANS, KEY MILESTONES, ANGLE DEVELOPMENT, SIGN-OFF POINTS AND REPORTING CADENCE. WHETHER YOU’RE LOOKING FOR A THREE-MONTH PUSH OR AN ONGOING PR PARTNERSHIP, THIS ROADMAP ACTS AS YOUR PROJECT GUIDE - KEEPING EVERYTHING ORGANISED, TRANSPARENT AND EASY TO FOLLOW. WE BELIEVE A GREAT PLAN MAKES ROOM FOR FLEXIBILITY, SO WHILE STRUCTURE MATTERS, WE ALSO BUILD IN SPACE FOR OPPORTUNITY, ADJUSTMENT AND MOMENTUM.
project starts
ONCE EVERYTHING IS APPROVED, WE GET TO WORK. OUR TEAM WILL BEGIN OUTREACH, ANGLE DEVELOPMENT AND PRESS ENGAGEMENT ACCORDING TO THE PLAN WE’VE BUILT TOGETHER. YOU’LL START TO SEE DELIVERABLES COMING IN - WHETHER THAT’S COVERAGE, COMMENTARY, MEDIA FEEDBACK OR PITCH UPDATES - AND WE’LL KEEP YOU INFORMED THROUGH REGULAR CHECK-INS AND PERFORMANCE REPORTING. AS A SMALL, SENIOR TEAM, YOU’LL WORK DIRECTLY WITH THE PEOPLE DOING THE WORK, AND NOTHING GETS LOST IN TRANSLATION. THIS IS WHERE IT ALL COMES TO LIFE.
want to chat ?
HAVE QUESTIONS, IDEAS OR JUST WANT TO SEE HOW WE CAN HELP YOUR BRAND STAND OUT? WE’RE ALWAYS READY TO TALK. WHETHER YOU’RE LOOKING FOR A FULLY TAILORED PR STRATEGY OR JUST NEED A BIT OF GUIDANCE, WE’D LOVE TO HEAR FROM YOU.